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Writer's pictureRumi Borah

Entrepreneurial manure is required to bloom new wildflowers in Assam



Creativity refers to the essential source of inventiveness and can lead to the formation of new firms and to make improvements in existing products of the company to become more efficient and competitive in the marketplace. A blend of creativity and technology in the activities of entrepreneurship to commercialize the idea related to products and services is helpful to strengthen the entrepreneurship

The total population of Assam as per the 2011 census is 31,205,576 of which males and females are 15,939,443 and 15,266,133 respectively. When half of the population is female its highly important to improve the entrepreneurial mindset of Assamese women so that real economic growth can be addressed

Assam termed the land of “Blue Hills and Red River”, is surrounded by hills, rivers, and bravest hearts that are capable to provide solutions to any issues on the land

From all these facts and figures we can only anticipate growth in the area but still, we are yet to witness the same

The economy of Assam today represents a unique juxtaposition of backwardness amidst plenty. The growth rate of Assam's income has not kept pace with that of India's during the Post-British Era, differences increased rapidly since the 1970s. While the Indian economy grew at 6 percent per annum over the period of 1981 to 2000, the same of Assam's grew only by 3.3 percent. In the Sixth Plan period, Assam experienced a negative growth rate of 3.78 percent against a growth rate of 6 percent of India's.In the post-liberalized era (after 1991), the gaps between the growth rates of Assam's and India's economies widened further. Let's have a look at the Assam growth indicators

GDP₹4.81 lakh crore (US$63 billion) (2022–23 est.), GDP rank17th, GDP growth 9.1% (2021-22 est.)

GDP per capita ₹140,275 (US$1,800) (2022–23), GDP per capita rank 22nd rank



Nature increases our brain function, in order for the brain to function at its highest possible level, you need to be able to reduce fatigue and boost your energy levels. This allows your brain to restore itself so you can start thinking of new ideas and harnessing your highest analytical abilities. According to the Journal of Environmental Psychology, just twenty minutes a day outside is all you may need in order to allow your brain to refresh, restore and start functioning again

Nature relieves attention fatigue and increases creativity. Strayer is one of those researchers, who believes that being in nature restores depleted attention circuits, which can then help us be more open to creativity and problem-solving. He says that “When you use your cell phone to talk, text, shoot photos, or whatever else you can do with your cell phone, you’re tapping the prefrontal cortex and causing reductions in cognitive resources,”

The entire procedure of entrepreneurship rotated around the creation and exploration of some innovative ideas. When an entrepreneur gets innovative that is efficient and in favor of the business, then they can stay ahead o the curve and beat the competition in a very proper manner. It is a kind of learning skill that is possessed by some individuals to explore some inventive ideas and thoughts that can create a huge difference and help the business to stay always on the hit list.

Entrepreneurs help bolster economic development, create jobs, and invent products or services that can make the world a better place. Being a successful entrepreneur requires outside-the-box thinking and larger-than-life ideas. Anyone can come up with a new idea, but building a successful business around it is an entrepreneurial challenge. The entrepreneurial mindset is unique in that one must be creative, communicative, and highly motivated to succeed, yet open to risk and failure.

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.” – Steve Jobs

Most entrepreneurs are inherently creative thinkers; otherwise, they would not be inspired to take the innovative leap to create their own business. That said, we can all learn to be more creative and to tap into our inherent talents.

Join us to nurture your creative side to invest in the right field for the overall growth of our own land and that is the real spirit of your love for your own land


Rumi Borah



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